Business Intelligence Report Generated: 04/04/2026
Client Performance Report

Belle et Blanc
Bridal Boutique

Comprehensive business intelligence analysis since 121 Group engagement

Data Period: July 2025 — April 2026 | 121 Group Takeover: February 2026

$190,719
Total Revenue Processed
↑ 113 payments
+349%
Revenue Growth
↑ Monthly avg vs pre-121
178
New Contacts
↑ 98% month-on-month growth
153
Weddings in Pipeline
Through Oct 2027
Revenue Performance
Monthly average comparison: before and after 121 Group
Pre-121 Group
$9,801
Monthly Average (Jul 2025 — Jan 2026)
Total: $58,806 across 6 months
All via Timely Pay (migrated data)
→
+349%
Growth
Post-121 Group
$43,971
Monthly Average (Feb — Apr 2026)
Total: $131,912 across 3 months
Incl. Sample Sale: $29,899
Even Excluding the Sample Sale Event
Adjusted monthly average is $34,004 — still a +247% increase over pre-121 Group performance. This confirms the growth is organic and sustainable, not just event-driven.
Monthly Revenue Breakdown
Contact Database & Lead Generation
5,165 total contacts — 4,987 inherited from Timely, 178 new under 121 Group
New Contact Growth (Post-121 Group)
+98% Month-on-Month Growth
March saw nearly double the new contacts compared to February — evidence of accelerating digital marketing impact.
Lead Source Attribution

Of 69 contacts with tracked source (post-121 Group)

1
Social Media
31
45%
2
Google Search
21
30%
3
Walk In
11
16%
4
Other (AI Search, Referral, etc.)
6
9%
75% of Tracked Leads from Digital Channels
Social Media + Google Search drive three-quarters of all attributed leads — direct proof of 121 Group's marketing ROI.
Appointment Performance
182 total appointments tracked in BridalLive
182
Total Appts
130
Completed
71.4%
Completion Rate
51
First Visits
4.4%
No-Show Rate
Appointment Types Breakdown
Appointment Status Distribution
Wedding Date Pipeline
153 confirmed wedding dates — forward visibility through October 2027
Apr–Jun 2026
39 weddings
Jul–Sep 2026
18 weddings
Oct–Dec 2026
45 weddings ⭐ Peak Season
Jan–Mar 2027
28 weddings
Apr+ 2027
23 weddings
Peak Season Insight
October–December 2026 is the busiest quarter with 45 confirmed weddings. This represents strong forward bookings that will drive significant revenue in Q4 2026. The pipeline extends well into 2027, providing excellent business visibility.
Detailed Monthly Revenue
Complete payment history from BridalLive
Month Period Revenue Payments Avg Payment Source
Jul 2025Pre-121 $7,300.00 8 $912.50 Timely Pay
Aug 2025Pre-121 $6,720.28 5 $1,344.06 Timely Pay
Sep 2025Pre-121 $13,680.49 5 $2,736.10 Timely Pay
Oct 2025Pre-121 $16,070.50 6 $2,678.42 Timely Pay
Nov 2025Pre-121 $12,485.00 3 $4,161.67 Timely Pay
Dec 2025Pre-121 $2,550.00 1 $2,550.00 Timely Pay
Feb 2026Post-121 $10,478.23 13 $806.02 BridalLive
Mar 2026Post-121 $116,840.41 85 $1,374.59 BridalLive
Apr 2026Post-121 $4,593.75 2 $2,296.88 BridalLive
TOTAL $190,718.66 113* $1,688.66

* Total payments across all tracked months. Jan 2026 had $0 recorded revenue (transition period). Mar 2026 includes Sample Sale event ($29,899).

Key Takeaways
Summary of 121 Group's impact on Belle et Blanc
Revenue Transformed
Monthly revenue grew from $9,801 to $43,971 — a +349% increase. Even excluding the Sample Sale, growth is +247%.
Digital Marketing Driving Leads
75% of tracked leads come from Social Media and Google Search — channels managed by 121 Group. New contacts growing at 98% MoM.
Strong Forward Pipeline
153 weddings booked through Oct 2027, with peak season (Oct–Dec 2026) showing 45 confirmed weddings. Excellent business visibility.